Branding, Visual Language
Made for


Zaraz (YC W20's) is a third-party manager that boosts any website by 40% with a single line of code. The company is emerging from stealth with a mission to make the web faster! Zaraz is aiming to solve the problem of lengthy webpage load time caused by integration with third-party applications. Zaraz is the first company Cloudflare has acquired that's built on its own Cloudflare Workers technology.

The concept.

Zarez came for a rebranding process. In the strategic process we realized that the guiding values ​​of the company are speed and transparency and our target audience is a technological audience. During the process we decided to focus on the graphical form of the Waterfall speed ​​graph representing the effects of the various tools loaded on the site speed.

The visual Language

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