Make Your Art Your Business
Marcel is an app that enables artists to run and organize their creative business and sell and promote their art, in a simple and straightforward manner.
We created two performance videos for Marcel. The tagline was: Make your art your business. The concept was to illustrate a raw and very colorful visual language for these videos, giving a taste of the art world. The videos performed 4 times better than parallel ads.
The video had the honor of participating in Asif Festival 2021.