Added offers a new way for CTV apps to engage with consumers through advertising with an impactful tool that allows publishers to offer more to advertisers and maximizes monetization of media inventory.
Deliverables
Strategy & Naming
Brand identity
Website, UI Animations
Product design

Logo

& Naming

Incorporates the word Ad which represents the essence of more: inventory, capabilities, and performance. Works well with the ease of installation, integration, and use - just add, no special resources needed.

Color

& People

Icon

Design

Hero Section

Animation

Added product focuses on the viewing moments people have in front of the television, and their potential. In the opening animation of the site, we wanted to highlight these fun moments. The image immediately conveys what the product is all about and what field it belongs to.

 

Easy

Expalin

To explain what Added is actually doing, we chose an illustrative infographic that easily describes how the product works and its various stages. Methods like this help simplify complex information.

Dashboard

Design

Thank You!

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